What's the minimum that we expect?
In line with the terms and conditions of your grant, we expect you to:
- display our logo in some form; and
- refer to the funding you’ve received from the Trust when talking about your project.
Failure to do this is in breach of the grant terms and conditions you’ve signed.
However, as well as meeting these minimum mandatory requirements, there’s lots more you can do depending on what feels right for your project.
Physical items
Your organisation likely produces an Annual Report and Accounts document. As well as listing your grant in the accounts section, you should also mention the Armed Forces Covenant Fund Trust as a funder on any other relevant pages in your Annual Report document and feature our logo where appropriate (such as on a funders acknowledgement page).
Creating promotional items? Why not pop our logo on there? It’s available in an EPS format, great for printing!
Designing a publication such as a leaflet, report or postcard? Our logo can easily be added and shows readers that a funder is backing your work!
Have a building, base or frequently used hub? Why not create a plaque to show the Trust has provided some funding for your activities?
Online
Got a website? A great place to start is to put our logo in a relevant place – perhaps if you have a funders or ‘our supporters’ page.
Using social media? A quick win is to tag us into your posts. Where we can, we will like and share posts relating to the funding you’ve received, helping to spread your word a little more widely. Becoming a ‘liker’ or ‘follower’ of our social pages also means you’ll be kept up to date with the latest news and developments.
A quick reminder of our social handles:
Digital assets
If you’re a whizz with video production (and even if you’re a beginner!) don’t forget to add our logo to your video if it relates to your funded project. This means we can also share it for you where possible, and even show it to our own funders and Trustees to illustrate the great work their support is enabling.
Creating graphics or images? Our logo is available in a number of formats so why not pop it on if you can? Find it on our logos and branding page.
How should we talk about the Trust and the funding we have received?
We are the Armed Forces Covenant Fund Trust… we know our full name can be a bit of a mouthful!
However, we do ask that you always try to use our name in full, capitalising each word, when referring to the funding we’ve awarded your organisation.
We sometimes abbreviate our name to ‘the Trust’ or ‘AFCFT’. It’s ok for you to do this too, if you are referring to us more than once in the same piece of promotion, for instance in a press release or web article.
The Armed Forces Covenant Vs The Armed Forces Covenant Fund Trust: what’s the difference?
Ever wondered what the difference is between the Armed Forces Covenant and the Armed Forces Covenant Fund Trust?
You’re not alone – it’s a common mix up! While both organisations share a commitment to the Covenant, they each have a unique role play!
We’ve put together an infographic which helps explain what each organisation does.
