Frequently asked questions
Please note, we will add to this list if and when we receive queries from applicants.
We support an underrepresented group. Does that mean our project is a good fit?
Not by itself. You must explain the specific barrier, unmet need or disadvantage your project will address.
Tell us who you will support, how armed forces life or experience affects their access to mental health and wellbeing support, and how this creates disadvantage compared with civilian peers. Your project should clearly respond to that barrier.
Can our project support the wider armed forces community?
This programme is not intended to fund projects that broadly support the armed forces community.
Applications should focus on a specific underrepresented group or cohort and clearly explain the barriers, needs or disadvantages that group experiences. Projects providing general mental health and wellbeing support are unlikely to be a strong fit.
We want to support more than one underrepresented group. Is that OK?
Yes, but you must show that you understand the different barriers and disadvantages each group faces, and how your project will respond to them. We would not expect one activity or approach to meet everyone’s needs. A single generic project for multiple groups is unlikely to be a strong fit.
What do you mean by a project?
For the purposes of this programme, a project is a defined piece of work with clear aims, activities, beneficiaries, outcomes, and timescales. Projects should go beyond an organisation’s routine or ongoing activities and should clearly demonstrate how they will contribute to the programme outcomes and aims.
Can we apply for funding towards therapy-related work through our project?
The Trust will fund therapeutic interventions that are non-clinical in nature; examples may include life or wellness counselling, peer support, or mindfulness. Any therapeutic interventions need to be proven to work, through credible published evidence. We would not expect projects to be wholly made up of one-to-one therapy sessions for beneficiaries; they will need to form part of a wider package of support within the project.
Why is the project length different for each strand?
Projects need enough time to build trust, understand barriers, and deliver support in a way that responds to people’s needs. Longer delivery periods also allow organisations to learn from delivery and demonstrate what difference their project has made.
- Strand 1 projects run for two years and must include development, testing, and learning phases. The two-year period gives organisations time to develop or refine their approach, test it in practice, learn from delivery and use that learning to strengthen their work.
- Strand 2 projects run for two to three years because they build on existing learning or evidence. The longer timeframe allows organisations to embed and deliver effective approaches, adapt them where needed, and generate stronger evidence of their impact over time.
Do we need to meet both programme outcomes?
If you apply to Strand 1, you only need to meet Outcome 1.
If you apply to Strand 2, you need to meet Outcome 1 and Outcome 2.
Can we apply to Strand 2 with a new, untested idea?
No. Strand 2 is intended for projects that are building on previous learning, evidence or established practice. If your project is testing a new approach, you should apply to Strand 1 instead.
What should we avoid when choosing a Strand?
Applicants should avoid applying to Strand 2 simply because they want a larger grant. Strand 2 projects must show that the approach is ready to be scaled, strengthened, embedded or replicated, and that both programme outcomes will be met.
We have more than one project idea. Can we apply more than once?
Yes, but each application must be for a clearly separate project. The projects must not overlap or duplicate each other.
Before applying, you should consider whether your organisation has the capacity, staff, resources, management oversight and partnerships needed to deliver more than one project at the same time. If more than one application is successful, you must be able to manage and deliver each project properly.
We are not an armed forces organisation and have little experience working with the armed forces community. Can we still apply?
Yes. However, your project must have a clear connection to the armed forces community. You should work with one or more partners that have relevant armed forces knowledge, experience or relationships.
Your application should explain why your expertise is needed, how the armed forces context has shaped the project, and how your partners will help deliver it. We would expect these partnerships to be in place before you apply.
Do we have to work with partners?
Yes. Reveal & Respond is a collaborative programme. We expect projects to involve partnership between armed forces organisations and specialist non-armed forces organisations.
Your application should explain why the partnership is needed and what each organisation will bring. This could include specialist knowledge, trusted access to a specific group, referral routes, accessible delivery, understanding of barriers, or support with learning and evaluation.
Can we use AI to help write our application?
Yes. You can use AI to help draft your answers, but you must check, edit, and take responsibility for anything it produces.
You must not use AI to invent information, including stories, quotes, case studies, evidence, or statistics. Everything in your application must be accurate and based on your own project.
You should also make sure any use of AI follows your organisation’s data protection responsibilities, including UK GDPR.
Can we talk to the Trust about whether our idea is likely to be funded?
All the information needed to determine whether a project is a suitable fit for the programme is included in the programme guidance. To ensure all applicants are treated fairly and consistently, the Trust is unable to provide individual advice on project ideas before submission. The Trust can only provide technical advice about the application process
Awards Made
We haven’t made any awards under this programme yet. New awards will appear in this section once they have been announced.
You can view a full list of awards made under all our programmes on our Projects we’ve supported page.
